How might we tell the story of an American Icon.

Business decisions are often high‑stakes, complex, and clouded by uncertainty—but they don’t have to be. That’s the mission behind PwC, a global leader in professional services, dedicated to helping organizations navigate risk, strategy, and growth with clarity. Through expert consulting, audit, and tax services, PwC empowers companies to solve their most pressing challenges and uncover new opportunities, so leaders can focus on building the future with confidence.

Over an twelve-week sprint, I partnered with stakeholders to identify key challenges, brainstorm 100 solutions, and test the top 35 concepts with at least 50 users each. The resulting product vision distills these insights into a clear, actionable roadmap, achievable within one to two quarters.