Starting a business made easy.

Starting a business is challenging, but it doesn't have to be. Every day, billions of sellers worldwide rely on cash to participate in the informal economy, often missing out on more sales and the security of cashless transactions. To address this issue, we identified wait times and hardware costs as the main barriers to entry and eliminated both. As a result, our product was acquired by Apple and launched during the February 2022 Keynote.

What we heard.

To get to know the challenges that our users faced, I spent 1 hour with 30 small business owners. This is a compilation of some of the interesting quotes that we came across from the 30 hours of interviews categorized by theme.