Tokyo Olympics: How might we simplify biometric verification?
There will be a point when we no longer depend on physical artifacts to verify our identity. Each year, hundreds of billions of dollars are lost through identity theft, stolen credit cards and insecure online transactions.
It’s just a matter of time before we embrace this change for the better as biometric authorization has proven to be much safer, more secure and more convenient for uses. It’s slowly become normalized as it becomes more ubiquitous.
With this in mind, Visa took over olympic village in Tokyo 2020 to test a biometric payment system allowing athletes to leave their cards at home.
The Terminal
While implementing a new biometric platform, we found that our biggest challenge would be the discomfort of a new way of doing things. To solve this we embraced the novelty and made it feel more like a photo booth than a checkout. The result was people having a lot of fun in a place that ordinarily is quite unremarkable.
Mobile Wallet
Generating a biometric template is complex, but it doesn’t have to be for the users. Our goal was to simplify the process so that it takes less than 1 minute, but still feels safe and secure. Olympic athletes are pretty savvy but very discerning so we need to deliver a simple but dynamic experience that helps them feel as if the technology is safer than using traditional card.