How might we build an experience space travel.

Space tourism, once a realm of science fiction, is now becoming a reality thanks to rapid advancements in aerospace technology and increasing interest from private companies. While at IDEO I worked with Blue Origin to usher a new generation of astronauts by designing their space capsule and customer experience around their New Shepard reusable rocket system.

With 150lbs and 40w of energy to work with, each detail had to be deeply considered, multifunctional, and stripped down to the bare essence. To do this we worked with former astronauts and NASA engineers to understand the challenges and needs of a space traveler.